DoubleClick Campaign Manager (DCM) - Web Usage Statistics and Market Share

Websites using DoubleClick Campaign Manager (DCM)

Description of DoubleClick Campaign Manager (DCM):

DoubleClick Campaign Manager (DCM) is used by 0.1% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using DoubleClick Campaign Manager (DCM).

Talk Radio is the most popular subcategory among the websites that are using DoubleClick Campaign Manager (DCM).

The technologies that are most often used together with DoubleClick Campaign Manager (DCM) are Google AdSense, Google Analytics, Google Tag Manager, jQuery, Google Font API, MobX, Font Awesome, jQuery Migrate, Bootstrap, Facebook.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using DoubleClick Campaign Manager (DCM) may also be interested in using these other technologies: MobX, Google AdSense, Criteo, Prebid, TrackJs, STN Video, DoubleClick for Publishers (DFP), Segment, PubMatic, TownNews.

Top IAB Industry Verticals using DoubleClick Campaign Manager (DCM)

Top 10 technologies that are most often used together with DoubleClick Campaign Manager (DCM)

Technologies that are most interesting for website using DoubleClick Campaign Manager (DCM), as determined by our AI recommender

Distribution of domains using DoubleClick Campaign Manager (DCM) over IAB1 verticals

Introduction to DoubleClick Campaign Manager (DCM)

DoubleClick Campaign Manager (DCM) is a platform developed by Google that allows advertisers and agencies to manage their online advertising campaigns. It provides tools for planning, targeting, and measuring the effectiveness of digital advertising across multiple channels and devices. DCM allows users to create and manage display, video, and mobile ad campaigns, as well as track and analyze their performance in real-time. The platform also integrates with other Google marketing and analytics tools, such as Google Analytics and Google Tag Manager.

Practical Applications of DoubleClick Campaign Manager (DCM)

Practical Applications for DoubleClick Campaign Manager (DCM):

- Managing and tracking digital ad campaigns across multiple platforms and devices
- Optimizing ad performance by analyzing data and adjusting targeting and creative elements
- Integrating with third-party ad servers and data management platforms for a holistic view of campaign performance
- Providing detailed reporting and insights on ad performance and audience behavior
- Streamlining ad trafficking and delivery processes for more efficient campaign management.

Benefits and Advantages of DoubleClick Campaign Manager (DCM)

- Comprehensive reporting and analytics for advertising campaigns
- Ability to track and measure the effectiveness of various ad formats and placements
- Integration with other Google marketing platforms, such as Google Analytics and Google Ads
- Automated optimization features to improve campaign performance
- Customizable creative and targeting options for greater flexibility in campaign design
- Centralized platform for managing and organizing multiple campaigns and partners
- Real-time data and insights for informed decision-making and agility in campaign adjustments.

Distribution of domains using DoubleClick Campaign Manager (DCM) over IAB2 verticals

Most popular websites using DoubleClick Campaign Manager (DCM)

Less popular websites using DoubleClick Campaign Manager (DCM)

Distribution of domains using DoubleClick Campaign Manager (DCM) over 1 million most popular domains

Distribution of domains using DoubleClick Campaign Manager (DCM) over domain ages

The average age of websites using DoubleClick Campaign Manager (DCM) is 14.4 years.

The average page rank (measure of backlink strength) of websites using DoubleClick Campaign Manager (DCM) is 3.1.

5 technologies that are less often used together with DoubleClick Campaign Manager (DCM)